PRIVACY POLICY
Last updated: 4.5.2026
At The Laser Shop, we take your privacy seriously. This policy explains what personal information we collect when you visit our website or place an order with us, how we use it, and the rights you have over it. We comply with the New Zealand Privacy Act 2020 and the twelve information privacy principles it sets out.
Who we are
The Laser Shop is a New Zealand business based in Auckland, designing and laser cutting custom decorative keys and keepsakes for milestone celebrations. In this policy, "we", "us" and "our" refer to The Laser Shop. "You" and "your" refer to anyone visiting our website or purchasing from us.
What information we collect
Depending on how you interact with us, we may collect the following:
When you place an order
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Your full name
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Billing and delivery addresses
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Email address and phone number
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Payment information (processed securely by our payment provider, see below)
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The personalised details you provide for engraving, such as names, dates, messages and design preferences
When you contact us
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Your name and email address
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The contents of your message and any details you choose to share with us
When you browse our website
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Technical information such as your IP address, browser type, device type and operating system
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Pages you visit, time spent on the site, and how you arrived (for example, through a search engine or social media link)
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Cookie data (covered in more detail below)
How we collect your information
Most of the information we hold comes directly from you, when you place an order, fill in a contact form, sign up to our mailing list, or send us an enquiry. Some technical information is collected automatically through cookies and analytics tools when you visit the website. We do not buy or rent personal information from third parties.
How we use your information
We use your information to:
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Process and fulfil your orders, including communicating with you about design drafts, approvals and delivery
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Respond to enquiries and provide customer support
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Take payment and issue receipts or refunds
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Send order confirmations and shipping updates
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Send marketing emails or newsletters, but only if you've opted in (you can unsubscribe at any time)
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Improve our website, products and customer experience
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Meet our legal and tax obligations
We will not use your personal information for any purpose that's unrelated to the reasons it was collected, unless you've given us permission or we're required to by law.
Who we share your information with
We don't sell your personal information. We only share it with trusted third parties who help us run the business, and only the information they need to do their job. These include:
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Payment providers such as Stripe, PayPal or our merchant facility, who process transactions securely
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Shipping and courier companies, who need your name and delivery address to get your order to you
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Website and email platform providers (for example, Wix and our email marketing platform) who host the site and help us communicate with you
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Accountants and tax authorities where required for record-keeping or compliance
We may also disclose information if we're legally required to, for example in response to a court order or lawful request from a government agency.
Some of these providers may store data on servers outside New Zealand. Where this is the case, we take reasonable steps to ensure your information receives a comparable level of protection to that required under the New Zealand Privacy Act.
Cookies and analytics
Our website uses cookies, small text files stored on your device, to help the site function properly and to give us insight into how it's being used. Cookies help us:
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Keep your shopping cart and preferences working between pages
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Understand which products and pages are popular
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Improve site performance and user experience
We use Google Analytics (or a similar tool) to collect anonymous statistics about site usage. You can disable cookies through your browser settings, though some parts of the website may not work as smoothly if you do.
How we keep your information safe
We use reasonable technical and organisational measures to protect your information from loss, misuse or unauthorised access. Our website runs on a secure platform with SSL encryption, and payment data is handled by PCI-compliant providers. While no online system can be guaranteed completely secure, we take security seriously and review our practices regularly.
How long we keep your information
We hold your information only as long as we need it for the purposes set out in this policy, or as required by law. Order and tax records are kept for at least seven years to meet New Zealand tax obligations. Marketing data is kept until you unsubscribe or ask us to delete it.
Your rights
Under the Privacy Act 2020, you have the right to:
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Ask what personal information we hold about you
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Request a copy of that information
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Ask us to correct anything that's inaccurate
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Withdraw your consent for marketing communications at any time
To exercise any of these rights, please get in touch using the contact details below. We'll respond within 20 working days, as required by law.
Children's privacy
Our website and products are not directed at children under the age of 16, and we don't knowingly collect personal information from anyone in that age group. If you believe a child has provided us with information, please contact us and we'll remove it.
Changes to this policy
We may update this policy from time to time as our business evolves or as the law changes. The "last updated" date at the top will always reflect the most recent version. If we make significant changes, we'll let you know through the website or by email where appropriate.
Get in touch
If you have any questions about this policy, the information we hold about you, or how we handle your data, please contact us:
The Laser Shop
Email: admin@thelasershop.co.nz
Phone: 09 576 0006
Address: 141 Cascades Road (Frames Galore Building) Pakuranga Heights, Auckland 2010